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This instrumental ballad absolutely entrances.  Minimal and fluid, Fly, is a great fit for an ad hyping the unknown.  The NBA found some amazing music this year: Fly by Ludovico Einaudi.

Ludovico Einaudi is originally from Turin, Italy.  As a classical composer and pianist he has produced ten classical (mainly piano) albums since 1996.  Interesting fact: his grandfather, Luigi, was the President of the Italian Republic.

The song Fly is from his 2007 album Divenire.

Learn more about Ludovico Einaudi

Get Fly on

NOTE : not sure why NBA.com pulled the LeBron version, but they did…Kobe has graciously taken his place.

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